{"id":4614,"date":"2018-12-07T14:10:26","date_gmt":"2018-12-07T14:10:26","guid":{"rendered":"https:\/\/max-drake.cc\/?p=4614"},"modified":"2018-12-07T14:17:13","modified_gmt":"2018-12-07T14:17:13","slug":"beginning-seo-with-yoest-plugin","status":"publish","type":"post","link":"https:\/\/max-drake.cc\/?p=4614","title":{"rendered":"Beginning SEO with Yoast plugin"},"content":{"rendered":"

I hang my head in shame!<\/p>\n

I watched SEO For Beginners: 3 Powerful SEO Tips\u00a0 by Neil Patel <\/strong><\/a>and he makes three points in his video:
\n<\/strong><\/p>\n

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  1. Make your content thorough,<\/li>\n
  2. Keywords in Title & Meta description,<\/li>\n
  3. Use Google Search Console,<\/li>\n<\/ol>\n

    So for the first time after about 3 years of\u00a0 posting articles I finally did a search on my post site to see what was coming up:\"\"<\/p>\n

    The title is not bad but the meta description is awful. Also, I use categories on my site but not tags.One cannot do worse than this, I think.<\/p>\n

    While wring my posts\u00a0 one of the main driving forces was to document my interests, explorations and successes and to have a reference for how to reproduce the results in the future. The Blog site was focused on Asset\/Facilities management but I ranged through all sorts of areas such as Free Domains & Websites, Setting up a VPS and HTTPS sites and useful site plugins. Also Programming with Python, playing with databases, SQL & NoSQL and testing online tools, some that are not worth the trouble or relevant. I have over 150 posts to date.<\/p>\n

    So as the site was , in some ways, internally focused I did not explore the Search Engine Optimization (SEO) for the site. Nor did I do this for other sites I was creating. Also, I never actually searched my site\u00a0 on Google to see what the results showed. As you can see above, not very pretty at all. I wouldn’t open that link, totally confusing.<\/p>\n

    Then I went to googe Search Console and looked at the Impressions versus click<\/p>\n

    \"\"<\/p>\n

    In the video above Neil talks about impressions. I have recently come across this term and was trying to understand what it means:<\/p>\n

    An impression<\/strong><\/a> is how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view. <\/em><\/p>\n

    So my site, from the data above came up almost 2000 times in 7 days but only got 85 clicks, about 4.3%. So not very good at all. Also , there are only a few Key Words in my posts that have been targeted, mainly OpenMaint which gets the most amount of hits.<\/p>\n

    Why is this an issue? Up until now it has not been a major issue. I have used LinkedIn to post my blogs to specific people who may be interested in what I am writing about. But now I want to market my services and push people to my DataIKnoW.info<\/strong><\/a> site to show the services I can provide. So I thought I would use my Blog site as a practice to update.<\/p>\n

    WordPress plugins Yoest or All in one SEO<\/h3>\n

    WordPress SEO by Yoast<\/a>\u00a0<\/strong> or All In One SEO Pack<\/strong><\/a>. These two plugins tend to pop-up as the most popular. Both have free and Premium versions and there is always the premium button hovering somewhere on screen for you to upgrade.\u00a0 I read a couple of reviews about both and decided that I’ll go with Yoast at this point. If it doesn’t meet my needs I can always practice on another of my sites, most probably my demonstration site, VAST<\/a> <\/strong>to try the alternative. That is one of the positives of having multiple sites, you can trial alternative plugins and find what best works for you (The downside is maintenance on the sites).<\/p>\n

    This video<\/a> on setting up Yoast<\/strong> seems pretty comprehensive and explains a lot of things that are not apparent when using the set-up wizard:<\/p>\n